The New York Times:
IN the early 1970s, a team of researchers dropped hundreds of stamped, addressed letters near college dorms along the East Coast and recorded how many lost letters found their way to a mailbox. The researchers counted each posted letter as a small act of charity and discovered that students in some of the dorms were more generous than others.
Nearly all of the letters dropped near uncrowded dorms — residences where comparatively few students lived on each floor — reached their intended recipients. In contrast, only about 6 in 10 of the letters dropped near crowded dorms completed the journey.
Apparently, the students in high-density housing, where everyone was packed close together, felt less connected to their college mates and this apparently dampened their generosity.
Later, when the researchers asked a different collection of students to imagine how they might have responded had they come across a lost letter, 95 percent of them said they would have posted it regardless of where they were living.
Most people, in fact, think of themselves as generous. In self-assessment studies, people generally see themselves as kind, friendly and honest, too. We imagine that these traits are a set of enduring attributes that sum up who we really are. But in truth, we’re more like chameleons who instinctively and unintentionally change how we behave based on our surroundings.
Read the whole story: The New York Times