Members in the Media
From: CBS

Study: Women Better At Remembering Faces Than Men


Women spend more time studying facial features than men, thus making them better at remembering faces than their male counterparts.

A new study from Canadian researchers found that women have a heightened attention toward facial features on a subconscious level.

“We discovered that women look more at new faces than men do, which allows them to create a richer and more superior memory,” said study co-author Jennifer Heisz, an assistant kinesiology professor at McMaster University in Hamilton, Ontario, in a news release.

Read the whole story: CBS

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