Members in the Media
From: Forbes

Stanford Psychologists Entice Students To Eat More Veggies

The old expression “It’s not rocket science…it’s much, much harder” may well apply to a new study published in the journal Psychological Science.

A team of researchers led by Bradley Turnwald of Stanford University took on the challenge of figuring out how to get college students to eat more vegetables.

Turnwald and his team found that re-labeling cafeteria vegetables with palate-enticing names (for instance, “twisted citrus glazed carrots” or “ultimate chargrilled asparagus”) resulted in double-digit increases in vegetable consumption on college campuses around the country.

Read the whole story (subscription may be required): Forbes

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