Research suggests when volunteers are taught and required to practice rituals, they demonstrate greater trust toward others who practice the same ritual, and diminished trust toward those who don’t.
Well, I was talking to Nicholas Hobson. He’s a Ph.D. student at the University of Toronto. Along with researchers Michael Norton, Francesca Gino and Michael Inzlicht, Hobson recently ran some experiments to measure the effect that rituals have on people. Now, since existing rituals like wearing the cheese head for Packers fans have complicated cultural meanings, that could…
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