From: Los Angeles Times

If your gift choices seem to disappoint, psychology may explain why

Los Angeles Times:

So, you fancy yourself a really good giver of gifts, don’t you?

You think really hard about your prospective gift recipient’s style and taste. You go for something that really says, “I get you!” Choose a gift from someone’s gift registry? Nah, you say: I can do better than that.

Sometimes you even spend a little more than you should on that special something. It’s worth it, you figure: My giftee is going to be bowled over by this.
In the spirit of holiday giving, the latest issue of the journal Current Directions in Psychological Science has decided to clue us in to the chasm that too often exists between your thought process in choosing a gift and the value and pleasure your recipient will get from that gift.

Read the whole story: Los Angeles Times

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