Members in the Media
From: New York Magazine

How the Brains of ‘Super-Multitaskers’ Are Different

New York Magazine:

Multitasking, we’ve been told constantly in recent years, is something human beings aren’t naturally good at. Even though technology has given us more opportunities than ever before to, say, work while checking in on an NBA score, or have a conversation while sending a text message, such multitasking works against the human brain’s natural strengths. When you try to do more than one thing at once, there’s an inevitable hit to your performance on all the tasks involved.

That’s because it takes cognitive energy to switch between tasks — as I put it in 99U’s book on productivity, there is really no such thing as multitasking — there is only task-switching.

Read the whole story: New York Magazine

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