From: Scientific American

Ho-Ho-Horrible: Why We’re So Bad at Choosing Good Gifts

Scientific American:

Many of us recognize that familiar feeling of eagerly tearing open a carefully wrapped gift box only to reveal a terrible woolen sweater, a creepy figurine with vacant eyes or a set of crystal “knife rests” for the dinner table. But what makes for a good gift? The answer is very different, depending on whether you ask the gift giver or receiver. A study published this month in Current Directions in Psychological Science highlights the disconnect between the gifts we actually want and the ones we want to give, and offers some insights that may come in handy this holiday shopping season.

Read the whole story: Scientific American

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