Americans will spend a whopping $370 million on Halloween costumes for their pets this year, Time magazine reports. That’s a massive $60 million jump over last year’s projection by the National Retail Federation.
In fact, the NRF says that of the 70% of Americans who plan to celebrate Halloween, 15.1% said their plans include a cute little outfit for their pet.
Does that strike you as odd? Families will spend three times more to outfit their kids for Halloween, we’ve read, but still. My dogs would not be amused, and cats would be even less tolerant, one would think.
Why do we do this? In another Time article, the oft-quoted Kit Yarrow, a psychology professor at Golden Gate University, did a wonderful job of explaining why Americans are so willing to spend large on their pets.
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