Currently browsing "Culture"

Background Music Influences Buying Behavior

The style of music playing the background can nudge consumers towards choosing pricier products. ... More>

Student Notebook

Integrating Culture Into Psychological Research

Sonika Ung delineates the need to investigate culture within the context of an integrative theoretical model of culture, psychology, and behavior. ... More>

Observer Article

New Immigrants, New Research Opportunities

Immigrant study participants can expose the limitations of “universal” theories that are based exclusively on data from small, homogenous groups, says David Rollock. And immigrants who don’t fit into established ethnic or religious categories spur scientists to refine outdated measures and methodologies. Rollock, along with APS Fellow Gilad Chen, Belinda Campos, Carola Suárez-Orozco, and Hirokazu Yoshikawa, participates in a cross-cutting theme program on immigration. ... More>

New Research From Psychological Science

A sample of new research exploring physical instability and relationship quality, culture and search decision, and effects of oxytocin for anxious and avoidantly attached individuals. ... More>

The Paradox of Effort