Summit
2024 APS Global Psychological Science Summit · 2024
Do Matched Moods Matter? the Effect of Typeface x Passage Congruence on Digital Readability
- Steven Clapp
University of Central Florida - Ben Sawyer
University of Central Florida
Abstract
We will study the effect of typeface/reading passage congruence (the degree to which the personality of the typeface matches the mood of the passage) on reading speed, comprehension, cognitive performance, and engagement. Participants will read either congruent or incongruent paragraphs, answer comprehension questions, and perform a cognitive task.
Human Factors