Summit
2024 APS Global Psychological Science Summit · 2024
Cultural Variations in Self-Enhancement: Comparing Sub-Saharan Africa, North America, and East Asia
- Keiko Ishii
Nagoya University - Annabella Osei-Tutu
University of Ghana - Tong Suo
University of Michigan - Amelie Rossmaier
University of Michigan, Ann Arbor - Catherine Thomas
Stanford University - Shinobu Kitayama
University of Michigan, Ann Arbor
Abstract
This study examined cultural variations in self-enhancement across Sub-Saharan Africa, North America, and East Asia. Results from 821 participants revealed that self-enhancement is stronger in Ghana, Kenya, and the US than in Japan. The findings highlight the role of self-promotive interdependence in Sub-Saharan Africa's cultural context.
Cultural Diversity
