To Approach or to Avoid: Investigating Cultural Differences in Motivational Orientations, Daily Goal Pursuit, and Well-Being

This study investigates cultural differences in approach–avoidance motivation in daily goal pursuit among 120 participants (60 Korean, 60 Canadian). We use over 10 daily life assessments of participants’ goal pursuits, feelings, and motivational orientations. We will examine cultural moderation of the association between daily motivation and well-being.