ICPS
2023 International Convention of Psychological Science · 2023
Exposure to Anti-Tobacco Posters in VR: More Positive Attitudes Toward Tobacco but No Effect on Explicit Memorization
- Solenne Bonneterre
Paris Nanterre University - Oulmann Zerhouni
- Marilisa Boffo
Erasmus School of Social and Behavioral Sciences
Abstract
Incidentally exposing individuals to anti-tobacco posters in an ecological setting (i.e., using immersive virtual reality, iVR) indicates that individuals get more favorable attitudes toward tobacco and do not particularly retain its message. iVR is a promising tool to evaluate preventive campaign efficacy.
Public Health
