ICPS
2023 International Convention of Psychological Science · 2023
Exploring Drivers Related to Eating Soybean Meat By Decision Tree Analysis in Japan.
- Shoi Taki
Chuo University - Narumi Saito
Chuo University - Toru Handa
NICHIREI CORPORATION - Yuko Minami
NICHIREI CORPORATION - Ippeita Dan
Chuo University - Yasushi Kyutoku
Chuo University
Abstract
Expansion of livestock production in line with increasing meat demand is unsustainable, so the popularization of plant-based meat (PBM) is an urgent issue.
This study revealed that it was effective to pursue and promote convenience of soybean meat for expanding the PBM market with companies.
Consumer
