The Impact of Incidental Emotions on Susceptibility to the Framing Effect: Failure to Detect the Moderating Effect of Happiness and Sadness

When facing a choice between two equivalent options, decision could vary depending on the formulation; this is named the framing effect. Using an emotional induction procedure, we explored whether induced happiness and sadness moderate framing susceptibility. Although sadness increased risky choices, neither sadness nor happiness significantly affected framing susceptibility.