Emphasizing Those like Me or Near Me? Assessing Which Norm Referents Best Promote Energy Conservation in the Field

Washington, DC · May 2023

Symposium · Social

Angela Xiao
Carnegie Mellon University

← The Effects of Norm Information on Motivation: Evidence from Three Field Experiments

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Emphasizing Those like Me or Near Me? Assessing Which Norm Referents Best Promote Energy Conservation in the Field

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