The Influence of Racial Indicators in the Media on Person Perception: An Unconscious Vs. Conscious Bias Comparison

Chicago, IL · May 2022

Poster · Cross Cutting Theme Poster: How Can Psychological Science Contribute to the Study of Structural Inequities Related to Stigma and Prejudice?

Emily Gleaton
Georgia Institute of Technology
Dania Ibrahim
UCSD
Kyle Walker
Richard Catrambone
Georgia Institute of Technology

Abstract

The purpose of this study is to determine how racial indicators in the media influence conscious and unconscious bias for news text about Black, White, and racially unidentified people. We found a significant impact on person perception when including racial identifiers of Black and White individuals compared to unidentified individuals.

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The Influence of Racial Indicators in the Media on Person Perception: An Unconscious Vs. Conscious Bias Comparison

Abstract

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