APS
2022 APS Annual Convention · 2022
For You Page: Examining the Relationship between Demographics and Tiktok Usage.
- Justin Jackson
California State University Northridge - Catherine Khajadourian
- Nidah Mohammed
California State University Northridge - Zabrina Legarda
California State University Northridge - Alfredo Santiago
CSUN-MBRS BUILD PODER - Sanjiti Sharma
California State University Northridge - Lauren Knox
California State University, Northridge - Stefanie Drew
California State University Northridge
Abstract
With the onset of the COVID-19 pandemic, social media usage skyrocketed–exhibited by the increased popularity of the social media platform TikTok. This study aimed to examine the relationship between demographics and TikTok usage. Contrary to our hypothesis, there was no significant correlation between age, gender, or ethnicity, and TikTok usage.
Digital Media