APS
2022 APS Annual Convention · 2022
Persuasion Tactics and Emotions Used in COVID-19 Vaccine Twitter Discussions
- Keith Strasbaugh
University of Oklahoma - Marina Mery
The University of Oklahoma - Shane Connelly
University of Oklahoma - Matthew Jensen
The University of Oklahoma - Shaila Miranda
The University of Oklahoma - Georgia Kosmopoulou
The University of Oklahoma
Abstract
This research explored persuasion and emotional tactics employed by social media users to bolster their argumentative perspectives vis-à-vis online Twitter conversations central to attitudes about the COVID-19 vaccine and intentions to receive it. Findings indicate that different types of tactics are used depending on Pro-, Anti-, or Neutral attitudes.
Communication
