APS
2022 APS Annual Convention · 2022
Regional Differences in Prosocialness in the United States at the Beginning of the COVID-19 Pandemic
- Sarah Alonzi
University of California Los Angeles - Edgardo Ramirez
University of California Los Angeles - Megha Nagaswami
UCLA Psychology Department - Michelle Chang
University of California Los Angeles - Jae eun Park
University of Notre Dame, Indiana - Troy Coaston
University of California Los Angeles - Madison Silverstein
Loyola University New Orleans
Abstract
Prosocial behavior, or actions intended to help others, is of particular interest amid the COVID-19 pandemic when messaging heavily relies on appealing to prosocialness to encourage health behaviors (e.g., mask-wearing, vaccination). This study sought to determine whether there are regional differences in prosocialness in the U.S. to inform health messaging.
Epidemics and Public Health