The Immediate Suppression and Delayed Persuasion of Health Information with High-Arousal Sentence Starters: Evidences from Health News Repository and Experimental Studies

Chicago, IL · May 2022

Poster · Social

Xiaoyu Zhou
Tsinghua University
Zhang Tan
Tsinghua University
Danjun Wang
Tsinghua University
Fei Wang
Tsinghua University
Kaiping Peng
Tsinghua University
Ruihang Liu
Sichuan University

Abstract

Individuals are overexposed to tabloid-like information online, like information with high-arousal sentence starters (HASS), such as “shocking!”. Previous research has investigated the immediate impacts of such news, few studies have studied its long-term impacts. The current study examined both the short- and long-term persuasion effects of shock-mongering health information.

Communication

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The Immediate Suppression and Delayed Persuasion of Health Information with High-Arousal Sentence Starters: Evidences from Health News Repository and Experimental Studies

Abstract

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