APS
2022 APS Annual Convention · 2022
Storytelling As Vehicle of Cultural Transmission in Youtube Video Tutorials
- Lucas Bietti
Norwegian University of Science and Technology (NTNU) - Adrian Bangerter
University of Neuchatel
Abstract
This study investigates the adaptive function of storytelling as teaching method in three thousand YouTube food video tutorials. To do so, we will test whether specific features of the stories that are shared by cooks are correlated with an increase in the number of shares, likes and views.
