APS
2022 APS Annual Convention · 2022
Imagery, Arousal, and Choice
- Simrat Malhotra
The George Washington University - Nils Olsen
The George Washington University
Abstract
In advertising and marketing, there is a longstanding notion that sex sells. To test this notion, we examined the impact of imagery on decision-making, specifically as it relates to product likeability and purchase intentions. As it turns out, option probability and arousal level play important roles within this realm.
Decision Making
