APS

2022 APS Annual Convention · 2022

Bullshit Can be More Persuasive Than Lies: A Sleeper Effect Test of the Insidious Bullshit Hypothesis

Chicago, IL · May 2022

Poster · Social

  • John Petrocelli
    Wake Forest University
  • Catherine Seta
    Wake Forest University
  • John Seta
    University of North Carolina at Greensboro

Abstract

Frankfurt’s (1986) insidious bullshit hypothesis (i.e., bullshit is evaluated less negatively than lies but more harmful to society than lies) is examined within a sleeper effect procedural paradigm. Compared to a dishonest discounting cue, bullshit cues resulted in more extreme immediate and delayed attitudes in line with a persuasive message.

Memory

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