APS

2022 APS Annual Convention · 2022

Digital and in-Store Experiences: An Unlikely Marriage in the Luxury Fashion Industry

Chicago, IL · May 2022

Poster · General

  • Athina Hostelet

Abstract

80 MTurk workers participated in a study measuring the impact of retail animation, e-commerce, digital experience, and customer engagement – on engagement with luxury brands and likelihood of purchase. Relationships between the above variables will be explored, and implications will be discussed.

Digital Media

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