APS
2022 APS Annual Convention · 2022
Digital and in-Store Experiences: An Unlikely Marriage in the Luxury Fashion Industry
- Athina Hostelet
Abstract
80 MTurk workers participated in a study measuring the impact of retail animation, e-commerce, digital experience, and customer engagement – on engagement with luxury brands and likelihood of purchase. Relationships between the above variables will be explored, and implications will be discussed.
Digital Media