Equally Good Vs. Equally Bad: Prejudice and Valence Moderate the Endorsement of Intergroup Similarity Claims

We experimentally show that endorsement of intergroup similarity claims jointly depends on their valence and pre-existing prejudice. When prejudice was low (in our sample: for men-women comparisons) people endorse positive (vs. negative) similarities more. When prejudice was high (in our sample: for young-old comparisons), they endorse negative similarities more.