APS
APS Virtual Poster Showcase
New Directions in Persuasion Research
Persuasion research is undergoing a revival. This symposium showcases some current topics in this area. The research presented demonstrates the value of face-to-face persuasion, targeting individuals who aren’t likely to “switch sides” on an issue, appealing to targets’ “darker selves," and offering decoy outlets for targets’ experience of psychological reactance.
Chairs & Discussants
- Birga SchumpeChair
New York University, Abu Dhabi - Zakary TormalaCoChair
Stanford University
Presentations
- Underestimating the Value of Face-to-Face InfluenceMahdi Roghanizad, Vanessa Bohns
- Perceptions of Persuasion: How Qualitative Shifts Affect Persuasion Targeting and the Perceived Magnitude of Change Christopher Bechler, Zakary Tormala, Derek Rucker
- Evil, Yet Effective: Similarity to Villains and PersuasionRebecca Krause, Derek Rucker
- Increasing Persuasion with Decoy Outlets for Psychological ReactanceBirga Schumpe, Bélanger Jocelyn, Claudia Nisa
