Perceptions of Persuasion: How Qualitative Shifts Affect Persuasion Targeting and the Perceived Magnitude of Change

Virtual · June 2020

Symposium · Social

Christopher Bechler
Stanford University
Zakary Tormala
Stanford University
Derek Rucker
Kellogg School of Management at Northwestern University

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Perceptions of Persuasion: How Qualitative Shifts Affect Persuasion Targeting and the Perceived Magnitude of Change

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