APS

APS Virtual Poster Showcase · 2020

The Consequences of Social Norm Deviance in an Ultra-Settled Culture: A Field Experiment in the Hasidic Community

Virtual · June 2020

Poster Sessions · Social

  • Robin Gomila
    Princeton University
  • Nechumi Yaffe
    Tel Aviv University
  • Elizabeth Levy-Paluck
    Princeton University

Abstract

This study of the consequences of norm violations in the Hasidic community suggests that publicly violating a strong norm in a “settled” culture makes the deviant become more critical of their community. Deviating also led individuals to depreciate their perception of the strength of norms and the costs breaking norms.

Social Groups/Social Relationships