APS
APS Virtual Poster Showcase · 2020
Positively Valent Images of Climate Change Solutions Capture Attention
- Hannah Kaull
University of Vermont - Mason Steinhauer
Northern Michigan University - Abbey Zigarac
Northern Michigan University - Jacqueline Cammarata
Northern Michigan University - Joshua Carlson
Northern Michigan University
Abstract
Two experiments were run to assess the attention grabbing properties of (1) positive vs. negative images of climate change and (2) images of climate change causes, effects, and solutions. The results suggest people are most attentive to positively valent images of climate change solutions (e.g., windmills and solar panels).
Cognitive Neuroscience
