APS
APS Virtual Poster Showcase · 2020
Pleasure and Meaning of Donation: Difference between Prosocials and Proselfs, and the Underlying Neural Mechanisms
- Junho Bang
Pusan National University - Sunhae Sul
Pusan National University - Jongan Choi
Kangwon National University - Incheol Choi
Seoul National University
Abstract
The present study investigated the relationship between happiness and donation. We found that prosocials donated more when they experienced pleasure than meaning, and vice versa for individualists. This difference was associated with the value computation in NAc, sgACC, and DMPFC, and VMPFC-DMPFC connectivity during the charitable decision.
Cooperation
