APS
APS Virtual Poster Showcase · 2020
How Leaders Tweet: An Exploratory Analysis of Entrepreneurial Leader Tweets
- Gordon Schmitt
Purdue University Fort Wayne - Thomas DePatie
Hofstra University - Sheryl Lobo
Louisiana State University - Sayeedul Islam
Farmingdale State College, The State University of New York - Peter DiCecco
Hofstra University - Shannon LaSala
Hofstra University
Abstract
Social media has become a major way people communicate; however, little attention has been paid to how leaders use social media. We analyze how leaders use Twitter by examining their tweet content. We look into potential gender differences and find women, over men, may communicate more effectively with their audience.
Organizational/Workplace/Leadership
