APS
APS Virtual Poster Showcase · 2020
Corporate Reputation's Impact on Event Attendance: A Natural Experiment
- James Wolfe
Hofstra University - Thomas DePatie
Hofstra University - Sayeedul Islam
Farmingdale State College, The State University of New York
Abstract
CData from a professional networking organization was coded for speaker corporate brand (high, medium, low). The speaker brand was assessed for impact on event attendance. A one-way ANOVA was conducted. Results indicate that speakers from organizations on the best global brand list attract greater event attendance at their speaking events.
Consumer
