APS

APS Virtual Poster Showcase · 2020

Subjective Value in Health Decision-Making: Testing a New Approach to Quantifying Health Symptoms

Virtual · June 2020

Poster Sessions · General

  • Gary Page
    The University of North Carolina at Wilmington
  • Amanda Cromley
    University of North Carolina Wilmington
  • Dale Cohen
    The University of North Carolina at Wilmington
  • Len Lecci
    University of North Carolina Wilmington

Abstract

Rosenstock’s Health Belief Model is characterized by low effect sizes, particularly considering symptom severity perceptions. Study applied generalizable decision-making theory to hypothetical health care-seeking task. Subjective Values Theory explained over 80% of variance in reaction time and response choice probability when faced with discrete health symptom and symptom pair decisions.

Health/Exercise/Sport