APS
APS Virtual Poster Showcase · 2020
Memory Matters: Its Impact on Our Value-Based Decisions
- Johanny Castillo
Brown University - Avinash Vaidya
Brown University - David Badre
Brown University
Abstract
In order to clarify the cognitive processes through which familiarity drives option selection in value-based decisions, a behavioral task that explicitly crosses familiarity and value was developed. Results provide new insight into the role of familiarity in value-based decision-making.
Judgment and Decision Making