APS

APS Virtual Poster Showcase · 2020

Memory Matters: Its Impact on Our Value-Based Decisions

Virtual · June 2020

Poster Sessions · Cognitive

  • Johanny Castillo
    Brown University
  • Avinash Vaidya
    Brown University
  • David Badre
    Brown University

Abstract

In order to clarify the cognitive processes through which familiarity drives option selection in value-based decisions, a behavioral task that explicitly crosses familiarity and value was developed. Results provide new insight into the role of familiarity in value-based decision-making.

Judgment and Decision Making