Examining the Validity of Morally Reframed Messages about Meritocracy

This study examines whether messages challenging the idea that America is a true meritocracy can reflect five different moral foundations (i.e., harm/care, fairness/cheating, loyalty/betrayal, authority/subversion, and sanctity/degradation). Results revealed that each message was perceived to reflect the intended moral foundation. These messages will be used to promote white privilege awareness.