Fashion Following: The Role of Social Media in Fashion Decision Making

Virtual · June 2020

Poster Sessions · Social

Dawnn Karen
Fashion Institute of Technology
Kahlil King
Fashion Institute of Technology
David Cassell
Hofstra University

Abstract

This study explores the role of social media (SM) on decision making, as well as the psychological eff

Judgment and Decision Making

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Fashion Following: The Role of Social Media in Fashion Decision Making

Abstract

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