APS
31st APS Annual Convention · 2019
Does the Memory-Boosting Font Sans Forgetica Also Improve Decision Making? the Influence of Font Readability on Susceptibility to Decision Bias
- Francine Ng
Temple University - Fahtma Saad
Temple University - Cristina Wilson
University of Pennsylvania
Abstract
Past research shows decision makers can be shifted from heuristic-based thinking to deliberative thinking when decision problems are presented in difficult-to-read (disfluent) font. This study replicates and extends previous work by examining the influence of a newly designed disfluent “memory-aid” font (Sans Forgetica) on decision making.
Judgment and Decision Making
