The Effect of Health Message-Framing and Healthcare Practitioner Gender on Opinions and Intentions to Vaccinate

Washington, DC · May 2019

Poster · Clinical Science

Laurel McGerty
Albion College
Tammy Jechura
Albion College
Holger Elischberger
Albion College
Katey Price
Albion College

Abstract

Effects of message-framing and practitioner gender on opinions and intentions to vaccinate were examined in 268 participants. For women, there was an interaction between frame and gender condition: a positively framed message given by a female practitioner lead to greatest beliefs of vaccine safety. No effects were found among men.

Public Health

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The Effect of Health Message-Framing and Healthcare Practitioner Gender on Opinions and Intentions to Vaccinate

Abstract

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