APS

31st APS Annual Convention · 2019

Marketing Intelligence for Smart Home Services: The Role of Individuals' Regulatory Focus

Washington, DC · May 2019

Poster · General

  • Moon-Yong Kim
    Hankuk University of Foreign Studies

Abstract

The present research provides marketing intelligence for smart home services by examining the role of consumers’ regulatory focus (promotion focus vs. prevention focus) in their responses to smart home services when consumers are not familiar with the services.

Consumer

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