APS
31st APS Annual Convention · 2019
Do People Want to Work for a Company That Greenwashes?
- Isabelle Campeau-Hunziker
Université du Québec à Montréal - Christina Popescu
Université du Québec à Montréal - Kaspar Schattke
Université du Québec à Montréal
Abstract
We investigated whether job seekers would work for a company that uses greenwashing. Greenwashing is a marketing strategy to appear more environmentally friendly than one is. In an experimental online study (N=117), we found that people evaluated the job offer less favourably if the company had a negative environmental performance.
Environment
