APS
31st APS Annual Convention · 2019
The Role of Numeracy and Risk Perceptions in Flood Risk Communication: Implications for Public Policy
- Madhuri Ramasubramanian
University of Oklahoma - Jinan Allan
University of Oklahoma - Rocio Garcia-Retamero
University of Granada - Hank Jenkins-Smith
University of Oklahoma - Edward Cokely
University of Oklahoma
Abstract
Flooding is the costliest natural disaster in the United States. The current study developed a paradigm to communicate flood risk information, measure stable individual differences in risk perceptions, and investigate comprehension regarding protective actions (e.g. buying flood insurance). Results indicate that numeracy significantly predicted risk comprehension and subsequent decision quality.
Judgment and Decision Making
