APS
31st APS Annual Convention · 2019
Mere Exposure Leads to Less Liking for Negative Stimuli
- Natasha Pestonji-Dixon
University of British Columbia - Peter Graf
University of British Columbia - Rosie (Thu) Tran
University of British Columbia
Abstract
The mere exposure effect suggests people prefer familiar stimuli to novel stimuli. Our study examined whether even negative stimuli become more positive after multiple exposures. Participants rated subliminally-displayed images. Results highlight limits of the effect, and provide preliminary support for a new theory of the relationship between familiarity and preference.
Judgment and Decision Making
