APS
31st APS Annual Convention · 2019
The Loot Box and Microtransaction Scale: A Measure of in-Game Monetization
- Amanda Jones-Rincon
The University of Texas at San Antonio - Martin Gallegos
The University of Texas at San Antonio - James Bray
The University of Texas at San Antonio
Abstract
Game monetization has become a popular trend within video games, with players being encouraged to open loot boxes or partake in microtransactions. A Loot Box and Microtransaction (LMB) scale was created to explore the relationships of these specific monetization traits. Exploratory factor analyses revealed seven latent factors.
Media/Technology
