APS
31st APS Annual Convention · 2019
Improving Attitudes Toward Immigration with Testimonials. Indirect Effects of Empathy and Audience-Character Similarity through Identification, Transportation and Counterarguing
- Juan-José Igartua
University of Salamanca - Magdalena Wojcieszak
University of California, Davis - Diego Cachón-Ramón
University of Salamanca - Iñigo Guerrero-Martín
University of Salamanca - Isabel Rodríguez-de-Dios
University Pompeu Fabra
Abstract
Testimonial messages are frequently used in public information campaigns to cope with health and social problems. In the present research a narrative strategy is proposed aiming to improve attitudes toward immigration in the context of the European Union. Two online experiments were carried out in Spain and the Netherlands.
Prejudice
