Selection and Characterization of Cultural Priming Stimuli for the Activation of Hispanic and US-American Cultural Mindsets Among Spanish-English Bilinguals

Most cultural priming studies include no empirical rationale for their culturally evocative images. Here we characterize a set of matched cultural primes for activating “Hispanic” and “US-American” cultural mindsets. The images were selected based on ratings from 152 Spanish-English bilinguals from demographically diverse backgrounds currently living in the USA.