APS
31st APS Annual Convention · 2019
Charisma in Context: The Effect of Audience Response
- Avner Caspi
The Open University of Israel - Ronit Bogler
The Open University of Israel - Eran Chajut
The Open University of Israel
Abstract
The effect of audience appraisal on perception of speakers' charisma was tested. We manipulated the intensity of audience applause and then measured evaluations of speakers' charisma. The results indicate that speakers were rated as more charismatic and as being more electable when intensity of applause was higher.
Organizational/Workplace/Leadership
