Evolutionary Perspectives on Consumer Decision Making

Name: Evolutionary Perspectives on Consumer Decision Making
Start: 2018-05-25T00:00:00+00:00
Location: San Francisco, CA

Friday, May 25, 2018 · San Francisco, CA

Oral · Social

Money and shopping are relatively modern phenomena, but evolutionary psychology provides powerful theoretical frameworks and key insights regarding why people display and discuss various purchases. Presenters will discuss research derived from costly signaling theory and life history theory as it applies to thriftiness, high heels, and conspicuous consumption.

Chairs & Discussants

Anne GordonChair
Bowling Green State University
Gad SaadDiscussant
Concordia University

Presentations

The Evolutionary Lens in Consumer Research: Key Epistemological, Theoretical, and Methodological Advantages Gad Saad
The Many Costs Associated with ThriftinessAnne Gordon, Patrick Nebl, Mark McCoy, Lynzee Murray
A Costly Signaling Perspective on Why Women Wear High HeelsLynzee Murray, Mark McCoy, Patrick Nebl, McKenzie Gilbert, Anne Gordon
A Life History Framework for Understanding Men's Conspicuous Consumption SignalsDaniel Kruger, Jessica Kruger

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Evolutionary Perspectives on Consumer Decision Making

Chairs & Discussants

Presentations

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