Psychological Targeting As an Effective Approach to Digital Mass Persuasion

San Francisco, CA · May 2018

Symposium

Sandra Matz
Columbia University
Michal Kosinski
Stanford University
Gideon Nave
The Wharton School of the University of Pennsylvania
David Stillwell
University of Cambridge

← Predicting Psychological Characteristics From Digital Footprints

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Psychological Targeting As an Effective Approach to Digital Mass Persuasion

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