Website Representation's Effects on Recruitment

San Francisco, CA · May 2018

Poster · Cross-Cutting Theme Poster - Technology and the Human Experience: Shaping Thoughts, Feelings, Development, and Interactions

Altovise Rogers
San Jose State University
Christopher Martin
San Jose State University
Candice Lee
San Jose State University
Ashley Shorte
San Jose State University
Larissa Shipmann
San Jose State University
Myranda Burciaga
San Jose State University

Abstract

In this study, we examine the mechanisms of peripheral features and images of a company website in order to build positive attitudes of potential employees considering employment at the company. By presenting environmental values and work life culture through testimony of demographically diverse employees, we hypothesize recruitment efficiency will increase.

Organizational/Workplace/Leadership

← Poster Session XIII

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Website Representation's Effects on Recruitment

Abstract

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